Transformation, Internalization, and Media Socialization of Core Values for State Civil Apparatus (ASN)
نویسندگان
چکیده
In 2021, the Ministry of PANRB launched Core Values and Employer Branding for State Civil Apparatus (ASN) in Indonesia, known as "BerAKHLAK." This study aims to provide an overview transformation, internalization, socialization BerAKHLAK core values within Statistics Indonesia (BPS) organizational culture. Additionally, research will explore challenges transforming BPS's existing into BerAKHLAK. The employs a qualitative approach with triangulation method, utilizing interviews, data archives, observations. findings reveal that socialization, internalization process is not easy task, resulting formation network change agents BPS. These play crucial role catalysts, drivers change, problem solvers, mediators. Dissemination among ASN at BPS are conducted through various media channels, including social platforms such Instagram, WhatsApp, YouTube. physical mediums like banners, billboards, logo placements on uniforms, hats, folders, even PowerPoint drafts used presentations utilized. Capacity building activities training, benchmarking, workshops, seminars, focus group discussions recommended further enhance development. suggests culture other government institutions.
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ژورنال
عنوان ژورنال: Jurnal lensa mutiara komunikasi
سال: 2023
ISSN: ['2579-8332']
DOI: https://doi.org/10.51544/jlmk.v7i1.3812